Marketing for vocational and career schools

How To Start A Vocational School

Starting a vocational school can be a long process. You’re probably an expert in your field, and might already have a lot of experience teaching it – but ironically, the knowledge of your industry likely has very little to do with the business of a starting a vocational school. It’s the business of education we’ll examine in this article. The steps… Read more →

School Marketing Budgets: A Vital Part of Any School Marketing Plan

A successful School Marketing Plan (SMP) needs a well funded School Marketing Budget (SMB). This is probably the most controversial aspect of any School Marketing Plan. 1. Make the Budget Realistic Various people within each school community have differing views on the amount which should be afforded to the School Marketing Budget. School Principals and School Managers need to be… Read more →

Marketing: CRM Systems for Education Admissions

There are plenty of large (and very expensive) CRM  systems (Customer Relationship Management) available that are “designed” for private, post-secondary and vocational schools. Why? Because they are THE tool for your admissions team to help usher potential students through the admissions process. Having some form of CRM is a need for virtually any business, honestly, whether it’s in paper form scattered… Read more →

Marketing a Private School with a Small Budget

As an industry, private and vocational schools spend millions of dollars advertising every month. The Apollo Group does that just on their own (and just online). Most of us, however, don’t have that sort of budget, so need more viable advertising ideas for our school; often times advertising that doesn’t cost anything more than time. Before we talk about inexpensive… Read more →

Offer Regular Free Seminars On Campus

Offering time and information for free is very important for schools. Free on-campus seminars accomplish many things for higher education institutions. Doing so demonstrates that you are an authority on the topic and more importantly it gets prospective students into the school, which is your best change and convincing them to enroll in one of your programs. Read more →

Why Tracking Conversions Is Important for Marketing Your School

In a nutshell, tracking your conversions allows you to more accurately create your marketing budget, as well as¬†identify¬†which marketing efforts are working and which are not. A truncated example: if your website visit to lead conversion rate is 10%, and your lead to enrollment conversion rate is 10%, then your overall website visit to enrollment conversion rate is 1%. If,… Read more →

Note on Defining and Keeping Marketing Conversions

We talk a lot about conversions in relation to marketing schools. Here, we thought we’d quickly note¬†exactly¬†what that¬†means, and the¬†various¬†points in the marketing plan where you can actually measure them. The most common conversions for schools to measure are: Website visit to lead (inquiry) conversion Lead (inquiry) to Application conversion Application to completed fully qualified Enrollment conversion. Read more →

Develop Partnerships With Other Schools

There are thousands of other private post-secondary schools out there, only a small fraction of them are in direct¬†competition¬†with your school based on your programs and what you teach. All the others who are not in competition re potential partners. There are hundreds of ways to create¬†symbiotic¬†relationships with other schools and colleges that can be beneficial not only for marketing… Read more →

Understand the Value of Search Engine Marketing

Search engine marketing (SEM) truly is the foundation for targeting new and interested leads when marketing your school. Depending on your area of training, the estimated and average cost per click can be high (thanks to the intense expansion of online schools and the Apollo Group), but with the right targeting and ongoing optimization, you can use SEM to get… Read more →

Create Autoresponder Email Quick-Tip Courses

As a way of generating new leads, you can design various email “courses” for which people can register. Using most email services, you can author multiple short series of tips, tricks, hints, etc. on topics you cover in your larger programs. You can set up each email series so that after the person registers and confirms their email address the… Read more →

How Do You Communicate With Students and Their Culture

So we’ve covered “the HOW” of marketing communication, but why is that important when it comes to marketing to a student’s culture? Take a few moments to ponder times when your own interest in anything has been sparked. Possibly, say, 50% of the time it’s due to the facts and the specifications of the situation. Say in this case the… Read more →

Giving Your School Culture a Personality

In the introduction about marketing culture we covered the importance of campus appearance and how that can self-perpetuate a good looking environment. Your school needs to dress well just as much as you would hope your staff would. Here, we have to look into how a student’s personal culture can become a part of your campus environment, and how all… Read more →

Marketing and Creating a Culture for Your School

Marketing to culture is actually an enormous topic that can take a long time to detail, but the bottom line is that for private and post-secondary schools you have to have authority AND be the coolest school in town. Students who have an ID for your school should show it with pride because it makes them part of the in… Read more →

Marketing Channel: College & Community College Campuses

Kids in college relocate all the time to different schools. Furthermore, they frequently change their mind and decide that they want to work towards a different career or enroll in a secondary part time course to enhance their existing education. Running ads that target existing university students can get encouraging outcomes for professional, vocational, and career schools. Read more →