Category: EDU Marketing Quick Tips
Create School Spirit with Out of the Box Activities
At one campus in Los Angeles the maximum enrollment the school could reach with the square footage was about two hundred students… so it was not really the size of school to justify a large football stadium to help recruit students and get the word out about the programs. But one of the employees read about the neighborhood dodgeball society and it all became legend from that day forward. I admit, this isn’t **really** an education marketing quick tip saying every school should found a dodgeball team. What that sort of action implies, however, in spirit, is the important point...
Category: Education Marketing Ideas
Giving Your School Culture a Personality
In the introduction about marketing culture we covered the importance of campus appearance and how that can self-perpetuate a good looking environment. Your school needs to dress well just as much as you would hope your staff would. Here, we have to look into how a student’s personal culture can become a part of your campus environment, and how all of that combines to become a marketing tool for your image. Often when I’m consulting for a school and provide briefs about various aspects of how student life and happiness is intertwined with your marketing, I’ll write about how social...
Category: Education Marketing Ideas
Marketing and Creating a Culture for Your School
Marketing to culture is actually an enormous topic that can take a long time to detail, but the bottom line is that for private and post-secondary schools you have to have authority AND be the coolest school in town. Students who have an ID for your school should show it with pride because it makes them part of the in crowd. When marketing education school culture (and being the cool kids on the block) is extremely important, because the student literally becomes part of the school’s culture, which means he or she needs to feel as though they will fit,...
Category: Education Marketing Ideas
How Do You Communicate With Students and Their Culture
So we’ve covered “the HOW” of marketing communication, but why is that important when it comes to marketing to a student’s culture? Take a few moments to ponder times when your own interest in anything has been sparked. Possibly, say, 50% of the time it’s due to the facts and the specifications of the situation. Say in this case the sticker on the car window with all that useful information… but what about the LOOK of the car? The IMPRESSION of the car and the people or things affiliated with it? Usually, fundamental interest is more primal. It’s created by...
Category: EDU Marketing Quick Tips
Marketing Channel: College & Community College Campuses
Kids in college relocate all the time to different schools. Furthermore, they frequently change their mind and decide that they want to work towards a different career or enroll in a secondary part time course to enhance their existing education. Running ads that target existing university students can get encouraging outcomes for professional, vocational, and career schools. What sort of ads?: Print ads in university papers (for open house and free seminars) Audio ads on student run broadcast / radio stations (for open house and free seminars) Posters at bus stops Posters in the student union Posters in information kiosks And not necessarily...
Category: EDU Marketing Quick Tips
Education Marketing Channel: On College Campuses
Students in colleges transfer all the time. Moreover, they often decided they wish to pursue a different career path or attend another part time program to augment their current education, especially if they’re leaning towards a career in an industry that requires a very specific set of skills that vocational and career schools teach. Placing advertisements that target current college students can get positive results for vocational and career schools. What sort of ads?: Print ads in college newspapers (for open house and free seminars) Radio ads on college radio stations (for open house and free seminars) Posters at bus stops...
Category: Marketing Your School
Offer Exclusive Online Seminars for Prospective Students
Have a web camera and an Internet connection? Then you’re ready to start broadcasting your school. To get started you need a minimum amount of technology and a good general topic to be the theme of your online show / webcasts. Piece of cake, right? First, sign up with a service like ustream.tv and practice a few broadcasts for quality with your connection. Don’t publicize any of these, just get some friends or staff on computers off campus to view your channel and text the live chat features. The live chat feature is quite nice because it allows anyone viewing...
Category: EDU Marketing Quick Tips, Education Marketing Ideas
Marketing For Education: Find The Guidance Counselors
Career / Education Counselors. Find them all, and make contact. Get them on the phone. Know their names. Send brochures, have separate open house days exclusively for guidance counselors so they can see the school, faculty, and facilities. Make sure they really know what your school is all about. Meet with them one on one –whatever required to help career counselors appreciate your professional / career school as much as possible. The deeper they comprehend your programs, courses, and classes, the more likely they’ll refer potential students to them. Search beyond high school, too: there are lots specialized education advisors (including organizations supporting...
Category: Marketing Your School
Marketing a Private School with a Small Budget
As an industry, private and vocational schools spend millions of dollars advertising every month. If you are starting a new campus or have been forced to decrease your school marketing budget, then anyone can understand how daunting and even frightening it can feel to compete against the larger private colleges and career training schools that have dozens if not hundreds of campuses around the country. So how do you compete with a small advertising budget so that you still effectively market your school‘s programs and keep up student enrollments? Bottom line is you’ll have to work a lot harder: put...
Category: EDU Marketing Quick Tips, Education Marketing Ideas
Education Marketing Channel: Potential Employers
Potential Employers to market your school. I’ve launched a couple campuses now, and we were most successful when we were very assertive in reaching out to the trade first (ahead of opening the campus or enrolling students). Find those potential employers as marketing and co-branding allies. You have to do it anyway to get approved to operate (at least in most states), so you might as well start networking. See what they know about the area, where are they getting their current employees, what would the prefer your school teach, etc. etc. etc. You MUST get to know the actual people who...