Category: EDU Marketing Quick Tips, Education Marketing Ideas
Marketing Channel For Schools: Prospective Employers
Prospective Employers. I’ve built a few school locations at this point, and we thrived the most early on when we were extremely aggressive in getting to the people working in the trade first (before launching the school or enrolling students). Locate the potential employers in your area. You have to do it anyway to get approved to operate (at least in most states), so you might as well start networking. Ask what these professionals know about the local area. From where are they hiring their present new employees, what would they prefer your school teach to make their new employees better?...
Category: Education Marketing Ideas
Marketing: CRM Systems for Education Admissions
There are plenty of large (and very expensive) CRM  systems (Customer Relationship Management) available that are “designed” for private, post-secondary and vocational schools. Why? Because they are THE tool for your admissions team to help usher potential students through the admissions process. Having some form of CRM is a need for virtually any business, honestly, whether it’s in paper form scattered all over your desk, or database-driven and entirely an online CRM system. If you are currently not using a CRM for your school, it’s highly recommended, but be sure to shop around because no CRM is “one size fits all”...
Category: EDU Marketing Quick Tips
Marketing Quick Tips For Education Marketing
We’ll be posting these sort of short notes for education marketing. The intent is to give quick tips for when there’s an idea, but not enough time to sit down and write (or for you, maybe read) a full article. Please make sure you look at the related article posts as well. The “quick” aspect also sort of gives us the topic for this particular post. Question: Can you explain your curriculum in 30 seconds or less? You’ve most likely heard of the elevator pitch, and that one should to be able to do something similar for academic programs. The...
Category: EDU Marketing Quick Tips
The Education Marketing Foundation: Search Engine Marketing
There will be many small posts about search engine marketing for education on this site. For now, I’ll just postulate that search engine marketing (SEM) really is the foundation and backbone of any well planned school marketing campaign. If you’re not convinced, then just look at the ever-growing Apollo Group. The information “leak” regarding the top SEM spenders on Google in June 2010, the Apollo Group were listed as spending 6.6 million dollars in ONE MONTH on search marketing. One Month. That’s an awful large investment, and it’s fairly safe to assume given their massive growth and savvy in the...
Category: EDU Marketing Quick Tips, Education Marketing Ideas
Education Marketing Channel: Potential Employers
Potential Employers to market your school. I’ve launched a couple campuses now, and we were most successful when we were very assertive in reaching out to the trade first (ahead of opening the campus or enrolling students). Find those potential employers as marketing and co-branding allies. You have to do it anyway to get approved to operate (at least in most states), so you might as well start networking. See what they know about the area, where are they getting their current employees, what would the prefer your school teach, etc. etc. etc. You MUST get to know the actual people who...
Category: Education Marketing Ideas
Are your marketing materials consistant in message and branding?
Throw all your marketing materials onto a table and step back. How does the stack of print materials look? All your brochures, flyers, invitations, etc. Is the branding consistent across all materials? Does each postcard, micro-page, course catalog, and brochure have a distinctive intention in the promotion or admissions sequence? Can you categorize them so that they line up chronologically as if they actually display your marketing plan and timeline? If not: fix it. PLAN. And above all, make certain your branding and graphic design is integrated in all materials from start to finish for the entire admissions process (inquiry...
Category: EDU Marketing Quick Tips
Student Surveys for Better Marketing Data
Your students know why they enrolled, so I hope that you’re asking them why they made that decision. Students can give you great market research. Try to survey during different points in the course. Intertwine your normal quality questions, instructor reviews, etc. questions with those that can be used to help you improve your marketing plan. Areas to focus your marketing research: Referral source (vital) Have friends with the same interest? What do you like best about your education so far? What do you like the least so far? Do you read magazines to supplement studying? If so which ones? Do you do most...
Category: Education Marketing Ideas
How Do You Communicate With Students and Their Culture
So we’ve covered “the HOW” of marketing communication, but why is that important when it comes to marketing to a student’s culture? Take a few moments to ponder times when your own interest in anything has been sparked. Possibly, say, 50% of the time it’s due to the facts and the specifications of the situation. Say in this case the sticker on the car window with all that useful information… but what about the LOOK of the car? The IMPRESSION of the car and the people or things affiliated with it? Usually, fundamental interest is more primal. It’s created by...
Category: EDU Marketing Quick Tips, Education Marketing Ideas
Convert Leads to Students: PPC Campaigns and Great Landing Pages
The intent of PPC (Pay Per Click) marketing campaigns for education is to capture the lead, in this case a person’s name and email address. As such, optimized landing pages that encourage data collection are a necessary part of any good online marketing strategy. What’s the point of paying to get visitors if they don’t contact you or request information? As such, well-designed landing pages on your website that foster lead generation are an important part of your online marketing strategy. Because after all: what’s the point of paying for clicks to get people to view your website if they don’t contact you or...
Category: Education Marketing Ideas
Building Brand Awareness: 7 Ways To Educate Customers In The Classroom & Simultaneously Build Brand Awareness
Article by Annmarie Edwards The business world has long recognized the value of creating a recognizable and clearly defined brand. From top business executives to entrepreneurs striving everyday in their communities, and from traditional corporations to the Internet, building brand awareness is the most significant marketing practice today. I it always will be as consumers continue to seek out their favorite brands. Your customers are navigating a bewildering range of channels and feverishly marketed products before making a purchase decision. We are so bombarded by product brands that we are barely conscious of them much of the time. In order...