Category: Education Marketing Ideas
Education and Training Marketing Message and Branding
The principle ambition in profitable education marketing is rather singular: understand your students. If you get that key point, then what you’re supposed to do for your marketing plan, messaging, and branding is clear thereafter. But if you do NOT understand the culture and post-graduation desires of your prospective students, then you’ll have very low conversion rates and usually struggle to meet your goals every enrollment cycle. The education institution that best understands its students’ incentive and personality will always get superior performance from its marketing labors. You must understand the students in order to achieve enrollments. No search optimization...
Category: Marketing Your School
School Marketing Budgets: A Vital Part of Any School Marketing Plan
A successful School Marketing Plan (SMP) needs a well funded School Marketing Budget (SMB). This is probably the most controversial aspect of any School Marketing Plan. 1. Make the Budget Realistic Various people within each school community have differing views on the amount which should be afforded to the School Marketing Budget. School Principals and School Managers need to be aware that the implementation of a good SMP would inevitably drive up community engagement and enrolment numbers! In today’s dollar values spending $ 20 000 – $ 40 000 on an average SMB for an average sized independent school (of...
Category: EDU Marketing Quick Tips, Education Marketing Ideas
Convert Leads to Students: PPC Campaigns and Great Landing Pages
The intent of PPC (Pay Per Click) marketing campaigns for education is to capture the lead, in this case a person’s name and email address. As such, optimized landing pages that encourage data collection are a necessary part of any good online marketing strategy. What’s the point of paying to get visitors if they don’t contact you or request information? As such, well-designed landing pages on your website that foster lead generation are an important part of your online marketing strategy. Because after all: what’s the point of paying for clicks to get people to view your website if they don’t contact you or...
Category: EDU Marketing Quick Tips, Education Marketing Ideas
Marketing For Education: Find The Guidance Counselors
Career / Education Counselors. Find them all, and make contact. Get them on the phone. Know their names. Send brochures, have separate open house days exclusively for guidance counselors so they can see the school, faculty, and facilities. Make sure they really know what your school is all about. Meet with them one on one –whatever required to help career counselors appreciate your professional / career school as much as possible. The deeper they comprehend your programs, courses, and classes, the more likely they’ll refer potential students to them. Search beyond high school, too: there are lots specialized education advisors (including organizations supporting...
Category: Marketing Your School
Create Autoresponder Email Quick-Tip Courses
As a way of generating new leads, you can design various email “courses” for which people can register. Using most email services, you can author multiple short series of tips, tricks, hints, etc. on topics you cover in your larger programs. You can set up each email series so that after the person registers and confirms their email address the email series is automatically sent to them on a set schedule. Not only does this help you get new leads (because people are more prone to give contact information for helpful information like this type of information marketing), but it’s...
Category: EDU Marketing Quick Tips
Student Surveys for Better Marketing Data
Your students know why they enrolled, so I hope that you’re asking them why they made that decision. Students can give you great market research. Try to survey during different points in the course. Intertwine your normal quality questions, instructor reviews, etc. questions with those that can be used to help you improve your marketing plan. Areas to focus your marketing research: Referral source (vital) Have friends with the same interest? What do you like best about your education so far? What do you like the least so far? Do you read magazines to supplement studying? If so which ones? Do you do most...
Category: Education Marketing Ideas
Building Brand Awareness: 7 Ways To Educate Customers In The Classroom & Simultaneously Build Brand Awareness
Article by Annmarie Edwards The business world has long recognized the value of creating a recognizable and clearly defined brand. From top business executives to entrepreneurs striving everyday in their communities, and from traditional corporations to the Internet, building brand awareness is the most significant marketing practice today. I it always will be as consumers continue to seek out their favorite brands. Your customers are navigating a bewildering range of channels and feverishly marketed products before making a purchase decision. We are so bombarded by product brands that we are barely conscious of them much of the time. In order...
Category: Marketing Your School
Offer Exclusive Online Seminars for Prospective Students
Have a web camera and an Internet connection? Then you’re ready to start broadcasting your school. To get started you need a minimum amount of technology and a good general topic to be the theme of your online show / webcasts. Piece of cake, right? First, sign up with a service like ustream.tv and practice a few broadcasts for quality with your connection. Don’t publicize any of these, just get some friends or staff on computers off campus to view your channel and text the live chat features. The live chat feature is quite nice because it allows anyone viewing...
Category: Education Marketing Ideas
Nurturing & Converting Leads to Paying Students
In an earlier post we covered the importance of targeting potential students. Now you have to nurture those prospective students with a good admissions plan: Admissions is just as much part of your marketing system as advertising and PR. Marketing is message, targeting and process. Your Admissions team is a vital part of that process. You should have a contact plan for every inquiry (i.e. what exactly gets done after someone submits an inquiry). A simple example would be: Inquiry is submitted; Admissions mails a brochure and sends an introductory email the same day; Admissions calls to ask if they...
Category: Marketing Your School
Note on Defining and Keeping Marketing Conversions
We talk a lot about conversions in relation to marketing schools. Here, we thought we’d quickly note¬†exactly¬†what that¬†means, and the¬†various¬†points in the marketing plan where you can actually measure them. The most common conversions for schools to measure are: Website visit to lead (inquiry) conversion Lead (inquiry) to Application conversion Application to completed fully qualified Enrollment conversion. Lead source is key, and doing so at the INQUIRY stage. People change their answers later on in the process because in the application and enrollment process, they will have searched, noticed an ad, etc., and might attribute the referral source as one...