Category: Education Marketing Ideas
Get industry authority by giving away free information
Don’t protect information: Spread it. Most important with a target demo that is almost exclusively Internet savvy, the truth is anyone can find the “information” that you teach at your institution. They cannot get the experience, the scene, the teaching staff, all those things that make a school a school, but they CAN find the information… so horde it? Distribute it! The more you open the doors (both physically on campus as well as metaphorically with online webinars, resources, videos, etc.) the more your school becomes the authority on the subject matter. It gets your school’s name on all the topics relevant...
Category: EDU Marketing Quick Tips
Private School Education Marketing Quick Tip: Elevator Tour Pitch
I’m starting these short notes for education marketing. They help when there’s an idea, but not enough time to sit down and write an entire post. Can you explain your program in 30 seconds or less? You’ve probably heard of the elevator pitch, and you have to be able to do the same thing for your education programs. The first time you meet a prospective student, you don’t have time to go into the details, so sit down and write the best possible 30 second pitch. Rehearse the pitch. Have your staff look at it and give their input. Test...
Category: Education Marketing Ideas
Importance of the feeling of a private school tour for marketing
Perfect your school tour’s spontaneity and personalization. Students want a school to educate them, but they also desire to love attending, and actually being there. A natural and unplanned feeling is a feeling of excitement, which is something every potential student is seeking as part of their education experience. School tours need to have that feeling (however its eventually achieved is best determined by you, and the programs offered at your school). Tours also need to express “home” insofar as it feels very personal: saying hello to students on campus (and knowing their name, asking about their classes, etc.). Personal and...
Category: EDU Marketing Quick Tips, Education Marketing Ideas
Marketing Channel For Schools: Prospective Employers
Prospective Employers. I’ve built a few school locations at this point, and we thrived the most early on when we were extremely aggressive in getting to the people working in the trade first (before launching the school or enrolling students). Locate the potential employers in your area. You have to do it anyway to get approved to operate (at least in most states), so you might as well start networking. Ask what these professionals know about the local area. From where are they hiring their present new employees, what would they prefer your school teach to make their new employees better?...
Category: EDU Marketing Quick Tips, Education Marketing Ideas
Convert Leads to Students: PPC Campaigns and Great Landing Pages
The intent of PPC (Pay Per Click) marketing campaigns for education is to capture the lead, in this case a person’s name and email address. As such, optimized landing pages that encourage data collection are a necessary part of any good online marketing strategy. What’s the point of paying to get visitors if they don’t contact you or request information? As such, well-designed landing pages on your website that foster lead generation are an important part of your online marketing strategy. Because after all: what’s the point of paying for clicks to get people to view your website if they don’t contact you or...
Category: EDU Marketing Quick Tips, Education Marketing Ideas
Education Marketing Channel: Potential Employers
Potential Employers to market your school. I’ve launched a couple campuses now, and we were most successful when we were very assertive in reaching out to the trade first (ahead of opening the campus or enrolling students). Find those potential employers as marketing and co-branding allies. You have to do it anyway to get approved to operate (at least in most states), so you might as well start networking. See what they know about the area, where are they getting their current employees, what would the prefer your school teach, etc. etc. etc. You MUST get to know the actual people who...
Category: Marketing Your School
The Ten Commandments Of Marketing To Schools
You may have a new product that you believe will be embraced by educators. Teachers and administrators are always on the lookout for new and effective teaching materials. But education marketing can seem a bit of a mystery. Learning how to enter this market segment can be a lot of work. Education market research is a good starting point. You also need to seek advice from those with experience how to be successful. Here are Ten Commandments that are the foundation for any effective marketing and selling program to reach the K-12 school market. Commandment #1: Identify the Most Likely...
Category: Marketing Your School
Why Tracking Conversions Is Important for Marketing Your School
In a nutshell, tracking your conversions allows you to more accurately create your marketing budget, as well as¬†identify¬†which marketing efforts are working and which are not. A truncated example: if your website visit to lead conversion rate is 10%, and your lead to enrollment conversion rate is 10%, then your overall website visit to enrollment conversion rate is 1%. If, then, you want 50 students, you can¬†predict¬†that you need 5000 website visitors in order to reach your target enrollment number. The above example is a very “easy math” version. Each marketing channel will have different conversion rates: visit to lead,...
Category: Education Marketing Ideas
Building Brand Awareness: 7 Ways To Educate Customers In The Classroom & Simultaneously Build Brand Awareness
Article by Annmarie Edwards The business world has long recognized the value of creating a recognizable and clearly defined brand. From top business executives to entrepreneurs striving everyday in their communities, and from traditional corporations to the Internet, building brand awareness is the most significant marketing practice today. I it always will be as consumers continue to seek out their favorite brands. Your customers are navigating a bewildering range of channels and feverishly marketed products before making a purchase decision. We are so bombarded by product brands that we are barely conscious of them much of the time. In order...
Category: EDU Marketing Quick Tips
Your Calendars: Plan Marketing and Academic
Education operates on a steady and usually strict timeline due to the application, enrollment, and start date cycles. Education works with defined periods of promotions, and specific conversion and enrollment goals for each period: on campus events, start dates for your programs, application deadlines, open house events, etc. As such, the marketing channels schools use should be dynamic and fluid; able to adapt and be changed quickly as your needs change based on where you are in the academic and marketing year calendars. Of course each channel needs to also reach the right people who have the best change of becoming...